50%+
Increase in Local Search Visibility
2x
Growth in Website Engagement and On-Site Actions
65%+
Higher Patient Trust and Online Credibility
We were approached to revamp the overall online presence of a healthcare clinic called Chirama — specifically one specializing in mammology and surgery. As a local business, the key online touchpoints were the website and Google Business Profile, ensuring that patients could easily find the clinic and get a clear sense of its services and atmosphere.
The clinic is well-known for its excellent patient care and cozy, welcoming environment — an important factor given its medical focus. Our challenge was to translate this unique approach and sense of elegance into a visually appealing website with intuitive navigation across a wide range of services.
Before the cooperation officially began, we prepared several frameworks and shared detailed ideas for how the new website could look and function. This proactive approach was highly appreciated by the client and helped set a strong foundation for the entire project. We then held two in-person sessions at our local office, where we thoroughly defined the plan, scope, and expectations.
As usual, we started by mapping out the sitemap and structure, followed by wireframes and copywriting for the main pages. Once everything was aligned during a confirmation meeting, we moved on to the concept stage.
Since the goal was to achieve a modern and elegant design, we explored multiple creative directions. The design needed to reflect the clinic’s aesthetic and atmosphere — and truth be told, working on these first concepts was a lot of fun. After another progress meeting, we finalized the homepage and continued with the rest of the site.
While we typically collaborate with clients around the world, this project was unique in being local. With our office and conference room based in Pilsen, communication was seamless — instead of endless online calls, we simply met in person more often and discussed everything directly.
After finalizing the design concepts and moving into development, everything went smoothly — but one area deserves special attention: the creation of the site’s navigation and service content. This was a particularly challenging part of the project that showcased our content expertise.
The clinic offers around 15 services, yet these hadn’t been clearly defined or structured on the previous website. Existing patients already knew what to expect, but new visitors needed a clear, easy-to-navigate overview of all services. Our task was to create logical segmentation and cohesive messaging that reflected the clinic’s professional yet approachable tone. Here’s how we approached it:
Essentially, the entire content was crafted by our team, with only minor adjustments from the client at the end. It was a great experience — and we’re proud of how precisely we managed to shape accurate, empathetic content in such a specialized medical field.
Chirama is a local business, which means strong visibility on Google Maps and among nearby audiences is key. Alongside optimizing local SEO elements on the website, we also focused on fine-tuning the Google Business Profile (GBP) to improve discoverability and overall presentation.
Here are the main profile updates we implemented:
During the creation stage, we introduced several new elements to make Chirama’s online presence more engaging and emotionally appealing. The goal was to create a warmer, more trustworthy experience for patients — adding meaningful context, improving visual consistency, and elevating the overall professional feel of the brand.
We completely redefined the website — from visuals and structure to technology, navigation, and validation — ensuring a modern, elegant, and user-friendly experience.
Professional photos provided by the client were incorporated into the design, adding authenticity and enhancing the clinic’s overall visual impression.
A short video was recorded and provided by the client based on our guidelines, then strategically placed on the website to help explain the clinic’s approach and build trust with visitors.
The previously underused profile was transformed into a strong asset for local search visibility and patient engagement after thorough optimization.
We developed a clear and logical service structure, grouping and defining offerings in a way that’s easy to navigate and supported by consistent visual elements.
The online design was unified with the clinic’s physical environment, resulting in a clean, elegant, and professional visual identity.
Google reviews were integrated directly into the website, providing additional credibility and reinforcing patient trust through authentic feedback.
The website was designed with mobile users in mind, ensuring full responsiveness and a seamless experience across all devices.
The entire creation process — covering all stages of the website — went smoothly. We held several in-person meetings, both at our office and at the clinic, to ensure everything stayed on track. After the launch, email accounts and Google Business Profiles were fully set up within just a few days.
To ensure everything went smoothly, we held several discussions and moodboarding sessions, defined the services in detail, and planned the full project roadmap.
From wireframes to design concepts in Figma, we moved into coding and successfully launched the new website.
After the launch, we set up new email accounts for better control and migrated all past emails from the previous provider.
We configured local SEO and optimized the Google Business Profile to strengthen the clinic’s visibility in local search results.
The main goal — elevating the website to the next level — was achieved successfully, as confirmed by the client. Chirama is now fully set up for a strong digital future, and we’re genuinely happy to have been part of making that happen.
From our perspective, it was an enjoyable project. We aimed to align the website’s look and feel with the clinic’s atmosphere, but since there were no strict limitations, the creative process was truly fun. We’re proud of how seamlessly everything came together — and even happier to have helped Chirama strengthen its online performance.
I was very happy with the company’s services — they met even my most demanding requests, and together we achieved exactly the result I had in mind. I also really appreciated their help with setting up my email on my phone and my Google profile, and more. Everything was always explained carefully and in detail, and any changes were never a problem. Thank you so much — I can warmly recommend this company to anyone who wants a professional website with added value and broader support.
Main doctor
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