32%
Increase engagement on the website
64%
Longer time spent on the website
23%
increase business inquiries after watching a video
Anuma leverages science-backed VR technology to help people reconnect with intimacy, authenticity, and a sense of belonging, reminiscent of life before the digital age.
However, conveying this vision to investors and a broader audience presented a challenge, as the concept is complex and difficult to capture with words or traditional presentations. To overcome this, Anuma turned to animated videos, using captivating visuals to engage viewers while effectively communicating their message. The final call to action encourages viewers to learn more by contacting Anuma and visiting their website.
During the research phase, we conducted multiple online meetings and performed a comprehensive analysis of the business vision and offerings. This in-depth approach was necessary because the video’s message is broad and abstract—it aims to convey the need for human intimacy and interaction with nature, both of which have been diminished in today’s digital age. The challenge was to show that technology is not the problem, but rather, it can be part of the solution.
After numerous discussions and revisions, we finalized a script that tells a compelling story. It begins with how prehistoric people lived in harmony with nature, and then transitions through various eras, highlighting how we’ve gradually lost our sense of intimacy, leaving us feeling overwhelmed and depressed in the digital age. The script concludes by illustrating how Anuma’s technology can address this issue, ending with a call to action for viewers to visit the website to learn more.
Following the script, our initial visual concept leaned towards a traditional “cartoony” explainer video style. The intent was to convey seriousness, which is why the storyboard featured muted colors. However, the direction we took wasn’t optimal and after discussing the storyboard with the Anuma team, it became clear that a more realistic visual style would better align with what Anuma had in mind.
In response, we developed a second and final visual concept. This version shifted away from subdued palettes, focusing instead on vibrant colors, detailed backgrounds, realistic character proportions, and intricate attire. The new concept perfectly matched what Anuma was looking for.
Because we had to remake the new visual concept from scratch which included more detailed backgrounds and characters, we were in a time pressure which we discussed with the Anuma team and in the end, we agreed on postponing the deadline by a couple of days to not sacrifice on the visual quality and the output.
With the visual concepts and script finalized, the next step was to bring the video to life through voiceover, animation, and music.
The voiceover played a crucial role, as the animation and music needed to be synchronized with it. Anuma had previously worked with a voiceover artist, so we chose the same artist to maintain brand consistency. The slower speaking pace, mellow tone, and soft intonations extended the voiceover from the planned one minute to two minutes. Although this lengthened the video beyond our initial plan, it was not an issue, as we adjusted the timing of the animation and music to match the voiceover seamlessly.
For the animations, we deliberately incorporated fluid movements and advanced transitions to appeal to investors with high-quality visuals, positioning Anuma as a premium company. During the animation stage, we also custom-animated the Anuma logo and provided a separate video file of the logo as an additional deliverable.
Lastly, for the music, we selected a soft and slow background track that complemented the mellow voiceover. This choice enhanced the video’s serious tone, adding a subtle sense of melancholy to the overall vibe.
We started with an in-depth business research phase, which was crucial for ensuring we stayed on the right path and achieved the best possible results. From this research, we developed the script and detailed scene descriptions, allowing Anuma to clearly visualize how the final video would look.
We developed two visual concepts based on the script, carefully aligning each with the company’s branding, including brand colors, fonts, and graphic style. Simultaneously, we collaborated with the voiceover artist to finalize the voiceover, ensuring it was ready for the next stage of production.
With everything in place, the final step was to bring it all together and animate the video. The biggest challenge was synchronizing every element to fit the narrative seamlessly, but this was accomplished smoothly. The final result truly speaks for itself.
The most challenging aspect of the video was conveying Anuma’s abstract vision—that the loss of intimacy with our surroundings and others is not the fault of individuals but a consequence of the current digital era, and that technology can be part of the solution. To communicate this effectively, we crafted a script that highlighted different eras, emphasizing that people remain constant while their environment changes. The use of realistic visuals combined with fluid animations successfully highlighted the seriousness of the issue without becoming overly dramatic.
Once produced, the video was used in presentations to potential investors and featured on various landing pages of the Anuma website. It effectively conveyed the core message, leading to an increase in business inquiries and opportunities.
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